WS 04-06-2010 (2) - Laserfiche WebLink

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Work Session Memo • April 2, 2010 Page 2 International in February 2009 and Ehlers experience working with a range of municipal clients. In addition, Ehlers has also prepared a new management tool for the City's tax increment financing districts. This tool provides a snap shot of each TIF district, comments on various regulatory issues and a short financial report. Beyond these activities, Ehlers has also arranged meetings with a handful of local developers to learn more about their perspectives on the real estate market and potential interest in the Northwest Quadrant. In terms of the presentation, staff has arranged for the Ehlers team to cover the following topics: • TIF Primer/Overview (15 minutes) • New Brighton TIF Management Review & Analysis Report (15 minutes) • NWQ Background on Analysis (15 minutes) • NWQ Development Pro Forma (15 minutes) • NWQ Sources & Uses (15 minutes) • Developer Feedback (15 minutes) • • Questions (30 minutes) If additional time is needed, staff can make arrangements for Ehlers to return at a future work session. However, we do think it is important to introduce the new advisory team and the information they have prepared. NWQ Rebranding (7:30 — 9:00) We have also asked the Risdall Marketing Group (RMG) to share the new concept names for the Northwest Quadrant. As you recall, last summer the City hired RMG to assist with marketing efforts, including a new name, logo and tag line. The process involved input from the Council, a citizen focus group and several developers. As a result of that exercise, RMG's creative team has unveiled three marketing ideas for the Northwest Quadrant. Each theme is built on notion of a brand promise (what inspires or differentiates the NWQ from elsewhere); a value proposition (what defines the benefits of developing in the NWQ); and positioning (how the project should be viewed in the marketplace). RMG evaluated several positioning options, which they'll describe on Tuesday night. The attached concept names also include a logo and marketing tag line. There are several iterations or story boards for each name to reflect the range of presentation . options. In addition, RMG has provided some background statement on how each theme was developed.