CCP 08-09-2011 - Laserfiche WebLink

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Worksession Item $11'0 Li COMMUNITY DEVELOI'MEN I 4 N E W DEPARTMENT the city that works for you MEMORANDUM i DATE: August 5, 2011 TO: Dean Lotter, City Manager eg+F FROM: Grant Fernelius, Community Development Director SUBJECT: August 9th Work Session on Marketing of East Side Commercial Sites Next Tuesday staff has invited our marketing/development partners from Ryan and Colliers (formerly Welsh Co.)to update the Council on their efforts to market the east side commercial sites. As an aside, Welsh Co. is in the process of being acquired by Colliers International. However,there has been no change in the staff. Since the Council approved the listing and development services agreements in late June, each company has been busy preparing various materials, including a concept plan and related marketing literature. These documents will be essential in promoting the sites to prospective users. Staff has also been involved in providing background information and feedback on concept designs. As you are aware,the City's partnership with Ryan and Colliers was highlighted in an article in the July 18th Minneapolis Star Tribune business section(see attached). The next crucial steps include finalizing the site concept plan,marketing materials and signage. Since the Council has not formally met the team (the EDC did interview each group), staff felt it was appropriate to introduce the key players and talk about the general marketing strategy. This information was shared with the EDC during the interview process this past March. The goals for Tuesday evening are as follows: 1. Introduce staff from Ryan and Colliers. 2. Review general marketing strategy and timelines. 3. Review site plan concept and sample marketing materials. a. Site layout b. Possible zoning code implications (i.e. setback,parking, etc.) c. Types of potential users, including tech-flex for Parcel D 4. Discuss next steps in the process. As contemplated under the development services agreement, Ryan is in the process of getting quotes on additional geo-technical testing. This information will be needed to better understand site development options. Once this information is collected, staff will work with Ryan and Colliers to determine build-out scenarios, building sizes, parking needs, values and timing. Ehlers will then update the New Brighton Exchange financial model to reflect this new analysis.