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It is wise to use a variety of informational-gathering tools when conducting a needs <br /> assessment in any subject area. However, it is critical to use a variety of tools when dealing with <br /> an arena driven by rapidly changing technology, such as cable communications. <br /> The Buske Group gathered information using a number of established and widely <br /> accepted research methods, including: (1) five community focus group sessions, featuring a <br /> group brainstorming portion and the completion of standardized questionnaires by the <br /> participants; (2) an on-line survey; (3) a statistically valid telephone survey of Comcast cable <br /> subscribers in the 10 member cities; (4) a review of PEG Access activities; (5) meetings with <br /> PEG Access staff; (6) an on-site examination of the PEG Access facilities and equipment, <br /> including eight of the 10 member cities' council chambers production equipment packages; and <br /> (7)face-to-face interviews with I-Net and PEG access users during nine (9)on-site meetings. <br /> The major findings and primary recommendations that arose from the research and <br /> analysis activities conducted by The Buske Group are provided in the following sections of <br /> this Executive Summary. A more detailed presentation of the analysis and recommendations <br /> is contained in the full text of the Community Needs Ascertainment report. <br /> ii <br />