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Report Date: 5/18/2021 <br /> Council Meeting Date: 5/25/2021 <br /> Ili <br /> ZI NEW <br /> RI HT B N G O <br /> building tomorrow today <br /> REQUEST FOR COUNCIL CONSIDERATION <br /> ITEM DESCRIPTION: Draft Communications Plan <br /> DEPARTMENT HEAD'S APPROVAL: <br /> CITY MANAGER'S APPROVAL: <br /> No comments to supplement this report Comments attached <br /> Recommendation: Receive update on the Draft Communications Plan <br /> History: City of New Brighton's official communications used to be managed by a Communications <br /> Committee whose members were from all city service areas. It was headed by the Assistant City <br /> Manager and managed communications as directed by the City Manager. When the City website was <br /> upgraded at the end of 2016, the Communications Committee became the Website Committee and <br /> other official communications became the duty of the Deputy Clerk due to her background in <br /> journalism. <br /> In 2018, Deputy Clerk Daniloff's title changed from Deputy Clerk to Deputy Clerk/Communications <br /> Coordinator. Since then, she has spent half her time on Clerking duties and the other half of her time <br /> serving as the editor for the city newsletter, TeamTalk, the Weekly Memo, the City's Facebook page <br /> and completing special communications projects. Public Safety staff continued to managed a <br /> Facebook page for their service area and Parks and Recreation staff continued to manage Facebook <br /> pages for the NBCC, the Eagles Nest and the golf course. They also continued to publish their own <br /> brochures and Programming newsletter. <br /> During the pandemic, it became clear that reaching general populations using standard <br /> communications tools may not be enough. Staff performed a cursory assessment of the City's <br /> communications and started using non-traditional methods of communication such as asking the <br /> Code Enforcement Officer to share communications with multifamily housing managers and asking <br /> the Community Engagement Officer to share communications with populations within the City who <br /> do not normally interact with Government. At the same time, we began working on a <br /> Communications Plan. <br /> This draft Communications Plan is attached. This document is something that is intended to guide <br /> our day to day work. We expect that it will change and evolve as we receive updated demographics <br /> information from the U.S. Census Bureau and other sources. We expect it will also change and evolve <br />