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Appendix B <br /> 2021 Data from Sprout Social <br /> Facebook YouTube Instagram Snapchat LinkedIn Twitter WhatsApp TikTok Pinterest <br /> Active Users as of 1/2021 <br /> (in millions) 2,740 2,291 1,221 498 738 353 2,000 100 442 <br /> Largest demographic of <br /> active users 25-34(26.3%) 15-25 25-34(33.1%) 13-34(75%) 46-55 30-49(44%) 18-24 30-49 <br /> 72%of all <br /> Female Internet <br /> users;72%of all <br /> 44%Female; Male Internet 57%Female; 58%Female; 49%Female; 32%Female; 59%Female; 78%Female; <br /> Gender Stats 56%Male users 43%Male 40%Male 51%Male 68%Male 41%Male 22%Male <br /> 41.9 minutes/ 63%Access <br /> 38 Minutes/ day among 29 Minutes/ 26 Minutes/ Monthly;22% 3.53 Minutes/ 45+Minutes/ 14.2 Minutes/ <br /> Usage Stats Day viewers 18+ Day Day Access Weekly Session Day day <br /> Has recently <br /> Conventional seen a spike in <br /> wisdom says usage among <br /> Popularity Even though the This is not a this caters to an 42%of Twitter Gen Z and <br /> Influx of among younger demographics talked about older audience Users are People spend Millenials and <br /> boomers make users highlights of FB users is platform but it but millennials degree holders more time here users under 25 <br /> it a good place ongoing shift changing,IG as a experienced make up about (compared to on a monthly is the highest <br /> to reach older towards video platform is still significant 25%of the 31%of basis than any growing <br /> Takeaways demographics content growing growth in 2020. platform Americans) other platform demographic <br /> Usage is <br /> growing among <br /> Although they Teens resport It's adults which <br /> may use other favoring this straightforward, begs the <br /> plaforms more, platform over shorter term question of <br /> FB serves as a TikTok or interactions whether or not <br /> home base for Instagram in This is a good make it an ideal it will continue <br /> people so it 2020 with 34% place to connect place to share to be a platform <br /> makes sense to of teens with higher or gather news of choice for Has one of the <br /> use this and reporting it as educated, and conduct younger users steadiest and <br /> post cross 62%of YouTibe their favorite higher-earning customer or change dedicated user <br /> Takeaways platforms. users login daily platform. demographics service course bases. <br /> This platform <br /> serves:77%of <br /> Internet users <br /> ages 15-35; <br /> 73%of internet <br /> users ages 36- <br /> 45;70%of The user base is <br /> internet users highly engaged <br /> ages 46-55 and opening the app 70%of Linked In <br /> 67%of Internet an average of 30 Users live <br /> Takeaways users age 56+ times/day outside the U.S. <br /> 30 City of New Brighton-Communications Plan <br />