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<br />3) Ice Castles Postcard <br />DCAD Tech Jill reported the City sent postcards to 350 local business owners between <br />Christmas and New Year’s informing them the ice castles would be returning in <br />January 2022. <br />Discussion included: <br />• The Commission requested the EDC members be added to the business mailing <br />list. <br />• It was recommended a QR Code be included on the postcard to assist with getting <br />businesses registered with the City in a quick and efficient manner. Staff <br />appreciated this recommendation. <br />• The Commission suggested an email format of the postcard be forwarded to the <br />Twin Cities North Chamber of Commerce for further advertisement of this event. <br /> <br />B. Public Art and Event Tourism Follow-Ups <br />DCAD Tech Jill reported during previous EDC meetings, commissioners have discussed <br />public art initiatives in other cities and ways New Brighton could leverage art to create a <br />sense of place within New Brighton. She explained staff was contacted by a local youth <br />group that was interested in collaborating with the City to complete a street art project in <br />July of 2022. She discussed the types of projects that could be completed at or around <br />City Hall, the Community Center, or near Sunny Side Elementary or Irondale High Schools. <br />Discussion included: <br />• The Commission suggested staff work with the art program at Irondale High School to <br />come up with ideas for the street art. <br />• The Commission supported vertical art being pursued along with street art noting the <br />vertical surface art may last longer. <br />• The Commission supported staff engaging with local artists, the public and PREC for <br />the community art projects. <br />• The Commission supported the City pursuing street art with the youth group <br />volunteers. <br />C. Silver Lake Road Mixed Use Planning Project Status Update <br />DCAD Tech Jill reported the City began outreach of the Silver Lake Road planning project <br />in July 2021, and the initial community engagement portion of this project wrapped in late <br />November 2021. Staff shared the results of the initial outreach, and discussed what comes <br />next in this planning project. Staff updated the commission on the status of the Silver <br />Lake Road mixed-use development project and shared the results from the recent <br />visioning survey for consideration and discussion. <br />Discussion included: