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RECOMMENDED <br />ACTIONS <br />●43% of Ice Castle Visitors are coming from nearby <br />drive markets. Consider focusing promotional <br />efforts to a 100 mile radius (focusing on top cities in <br />MSP DMA) to further event awareness among key <br />market. <br />●Cross-visitation data suggests that content around <br />retail, outdoor rec experiences, and <br />accommodations would be of interest to potential <br />Ice Castle visitors. Lean into these areas when <br />promoting the event to influence longer stays. <br />●While the event shows to have an impact on the <br />visitor economy, 84% of devices observed at the Ice <br />Castles were locals. Opportunity to work with local <br />businesses (food & retail in particular) to further <br />activate resident engagement in the destination.