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~, ... ,"~ following as areas of speci~i control; (a) scenic areas; (b) shopping centers; (c) renewal areas. A map shall be prepared showing all areas of special control which have been designated by the itycouncil. 1. Scenic areas. '. A scenic area, is an area whose special architectural or histdrical characteristics orYi~11..()~e natural beauty requires special sign regulation to insure that. all signs, used within that area are compatible with each other. 2. Shopping centers are more intensive commercial areas whose character indicates that signs should be permitted which differ from those which would other- wise be applicable under this ordinance. Ashopping center is a premise planned and ,developed as.<a' unit, with an undivided or non-segregated parking '. area, that is advertised as a center and has. multiple occupancy by business or. service f.;i.rms." It may be e~i:her 'Of the following ~ a regionaL or community sh'opping center; or a street intersection, square or similiar area which is devoted to intensive shopping uses provided that driving speeds do not exceed 30 mph. 3. Rene"lal areas are areas designated for . renewal,re- development or as development districts in accordance with the prQgedures established in Minnesota Statutes~ b. In areas of special control, the city council by~ special permit may establish special regulations for signs which are either more restrictive or less restrictive than those provided by this ordinanc8 and the Table of Basic Design Elements, having regard to the character of the area of special control. to which the special permit will apply. l. ,In scenic areas, it is generally expected that. sign regulations will be more restrictive than those which would otherwise be applicable under this ordinance. For shopping centers, in addition to general standards in Section 14-070, the follow ing apply: the shopping center should be identified by a single ground sign for the uurpose of center identification. It should display no more than five (5) itemsandidentifyt].1e center, . not cldvertiso individual busin(<ssestherein. The height of the center identification.signmay'pe<, ~~lowed to exceed the hoight li_~_~t_<;i_~Jon deJinec1YJii:;114n ....'... ". " _ _n_... m ,___ ". .___ ___"n___ . ,--".--,,-- . --------:--.- ----'---"~+""..~ ' . ' the Table of Basic Design Elements only' J.f demon-,/']'T strated necessary. ,Individual activities within , " " buildings of multiple' occupancy shallnotb~i')pe:Fmittf?~, ',individual ground. signs. Each activitY,ciin't>~uiJ.ding)J?' . of multiple occupancy would be allowed awallsi.gn- that would be an identity sign only.