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1 . Begin with an introduction that is broad enough to give the reader the information <br />necessary for an understanding and appreciation-of the .subject, Refer to the ways <br />in which' the subject is related to~ie reader's previous knowledge or experience <br />-:and suggest benefits to be derived from further information on the subject.' Emphasiz <br />the economic or`practical importance of 'the subject, <br />2, Make the paper as easy as possible for the reader to comprehend. <br />3. Use phatographs, drawings, charts, diagrams and curves: <br />4. Emphasize the new and unusual -- the features `that have "news value". <br />5.` Omit trivial and tedious details that are not essential for accuracy and completeness. <br />Keep the text free from repetition. of data presented in tables and graphs. <br />6. Link each part'of the paper to some preceding part by transitional words, phrases, <br />or sentences. making acontinuum -- sustaining the reader's interest. <br />7a Precede every dull passage by a stimulating introduction, ' <br />8. Seek a variety in length and structure of words; sentences and paragraphs. <br />90 Limit average sentence length to 20 words and keep long words -- those. of three <br />syllables or more -- from exceeding 20 percent of the .total. <br />10. Use colorful words and vigorous terms of expression. <br />ll . Use forceful comparisons or resemblances -- analogies, similes,. metaphors.. <br />12, Introduce striking or unexpected statements,, contrasts and paradoxes. <br />i3, Ask provocative questions.- <br />14. Let the reader feel that he is doing his own thinking not merely following. <br />Stimulate. his imagination and give him a sense o achievment, <br />IS Q ~~~,~n ~ o~ -4-~ ~P ~ ~1 <br />