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Gentlemen: We ask your consideration in allowing a variance for a sign posted at the Polynesian Village Apartments in the City of New Brighton. Since erection some three years ago, this sign has proved to be very important in the con- tinning success of. these apartments and in giving us an opportunity to select proper tenants and best residents for ourselves and the .City of New Brighton. We feel our request fits the criteria set down for variances by the City for .the following reasons: . (1) Undue hardships , Over 38~ of our rental traffic at Polynesian can be definitely attributed to our Polynesian sign. Loss of this sign would have a major effect on visitor traffic . to Polynesian Village and the quality of tenants obtained. A complex of this size (364 units) requires high volume traffic in compensation for turnover be- cause of the number of units. Use of the sign has helped lower advertising . costs thus holding rents in a reasonable range; but with current taxes at a record level of ~2i9, 000.00, we must use every means possible to achieve satisfactory occupancy and maintain a high level of standard for Polynesian Village. 2) Unique circumstances Because of our location and design, it is common for passing traffic to look in the direction of our apartments. Marketing experts tell us sign size is .directly related to traffic speed and traffic volume. A visabie, readable sign is critical to our identity. .We have attempted to stay away from any- thing gawdy or cheapening, Our investigations show no indication the sign has posed any hazard in any way but a reduction in sign size could cause passing motorists to reduce speed momentarily from the posted 55 miles per hour to somewhere under this figure in an attempt to write down or memorize a phone number or name. A smaller sign or no sign at~all- could _ ~, :, ..