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Page 3 <br />VN-164 <br />While the signs are already erected or modified it is <br />essential that the request be reviewed as if application had <br />been sugmitted prior to any action taken by the applicant. <br />In this light, the. applicant has indicated (see attached <br />letter) that unnecessary hardships and practical difficulties <br />exist because .the inability to change the copy on the sign <br />makes it difficult to merchandise their products. The appli- <br />cant has noted that their business depends on impulse buying <br />and therefore signs are extremely. important. The applicant <br />has further noted that the two signs, which are the subject <br />of the variance request, add balance to the building and <br />provide a back-up for the existing landscaping. <br />The applicant has indicated that they would talce down one <br />of the gas price signs if the Council wished. <br />~J - _ _ <br />