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<br />~r~~e £'ii;y of New L~~ ighton _i
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<br />Thy ~~c;r~c.ept T._
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<br />An addition to the existing Nc~w Brighton Municipal. Liquax Store $
<br />for t;~e purpose of creating; a wi}Ze bar is targeted to meet the =-,
<br />seeds of tY~e area labor force as we31 as those .persons rosiding
<br />~7~ thc.' 'V~G3 ~"S3t,j'. ~n
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<br />Tne wine; 1~ar concept , pos~.ti®ned in the market between a bar and.. ,
<br />a-:~•estaurar~t pro=aides the. consumer-with an alternative place tc~ ,,~.=
<br />dr inAS ar~d s~3cialze. Zt provides the opportunity fox• the perscsn
<br />~~bo is unable to purchase an expensive bottle oaf wine to taste a
<br />~1as~ a.t a mocTe~t cost : ~`~-
<br />~'he r~~n~ept is ~:>omposed off' four ma j ur .factors : ;1.c~c.at ion , beverages ,
<br />• servioe a
<br />nd atmt:~sphee•~ y
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<br />_ ~©~^at~.c~~: .The site at Palr~or Drive wa.s ev~.~.uated, against pre-
<br />det~rm~ne~d -criteria that were de~e].oped ~oY optimise v~lurne
<br />pcs'tez~t i :~:~ . ~~;otors such as vis~bi'ii ty , n:cces~ , parking ~a~d
<br />expo:~ur'e axe examples of this .criteria.. '. ;,~
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<br />~3:~~o~°~,ges : Alc€~holic beverages will iae m~rcha~zdised ~o that ~~.
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<br />vines become a sig~fie~t . segment of total revenues ,• ;_ ~, rep- ~ ¢.
<br />r~sentat~ ire nurnber_ of other alcohd2~.c beverage ,•{scot~h.~ beurbox~~ , R°~`
<br />gin, vodka acid beer) mil"1 also ire a~ailab~.~. ~.~ add~.tion, a
<br />menu cf sPecialty drinks will be' deve~.oped ~aia~ 'randised
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<br />~ z~~ni_~;zd food menu `dpsigs~ecl` to eor~plem~m:t th® .~in~ ~enu~ :such
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<br />as me~.ts, fruits, and cheeses will be af~~red These `i,ti~ ~
<br />wili rec~u~.re vnl~? as.sernbly, riot prepa:rati4n.. - " `--
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<br />~er~ric~ : Service will be developed to become 'a tna~or compe+nent ~-
<br />of the w~.~te bar. concept `s appe~:l. In ~,dld'itian to sped and "~
<br />- court~ysy,: gcaest services w~.7.I be proraoteFd to ereat.e a loya3. ~=:
<br />customer ~~.se. Staff s.~lecti©n and training will b~ effec~:ively;
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<br />cor~:zueted to e~xsure advancet~e~rt of establ~.she~l $t~nd~.rds
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<br />At~nos~h~re: 'I'hc atmosphere will be viewed as ~. fey to adding ~_
<br />va~?.ue ~:+~ guest visits and-: encouraging guests to return as e~
<br />quent t~s~rs . Special attentionwill be placed on li~ht~:~ag°, 5•z
<br />soati~tg layout and decor to ensure .that -.the most ~avorabZe _ ,~
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<br />imn~e ~~~ proj~~r~~ed to g;uest~.
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