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A Proven 1Viark.etin-g Technique <br />Ta Help ,Meet Your 1'~eeds <br /> <br />NavE you ever bought anything through a sales catalog? Most of us have. <br />Catalogs are an effective selling device. Merchandizing has never been the <br />sar.~e since Richard W, Sears and Alvah C. Roebuck teamed up to issue their <br />first sales catalog in 1888. Catalogs made it possible to reach into homes <br />in communities around the country. Today, sales through catalogs play a <br />major role in merchandizing and are especially effective for reaching a <br />large number of prospective buyers at a relatively low cost. <br />Recognizing these advantages, public park and recreation agencies and non- <br />profit conservation/preservation groups and leisure service agencies have <br />begun adopting the catalog marketing approach to solicit gifts to help sup- <br />port their programs. l~heti7er you call tl~ew~ gifts catalogs, catalogs of <br />creeds , park im{~rove~werflt catal oys or "wish 1 i sts ," ,the pri nci pl e i s the <br />same. Gifts catalog make giving easy, specific, personal, and meaningful <br />for as many people as possible! <br />Last year, Sears,. Roebuck and Company did 20 percent of its sales through <br />catal®gs -- $3,4 billion! Pertaaps you could adopt a goal of soliciting <br />20 percent of your annual budget thror,rgh gifts catalogs. <br />~V~at is ~, G~i f is ~atalo~ <br /> <br />A gifts catalog is a brochure, booklet, or portfolio which illustrates, de- <br />scribes, itemizes and prices specific leisure service and conservation/preser- <br />vation needs, Individuals, neighbort9ood orgarrizatior+s, school grouts, service <br />clubs, businesses and corporations can goose frog among the catalog's list <br />of projects and prograta~. Cash, materials, e~aari!a+~ent, or services can be <br />given to the cort~munity for the specific project or program which the donor <br />wishes to seaport. Picture your prospective catalog as a Sears Cataloa_ of <br />community giving. Just as the Sears Catalog offers a variety of items cover- <br />ing a wide price range, the gifts catalog describes an array of needs that <br />can appeal to many income levels, funding preferences, and potential donors. <br />Catalogs can suggest a variety of giving options. In addition to straight <br />cash donations., it may be easier for some donors to give eouipment, skills <br />or services. <br />1 <br />~x ...~ , .~ ~:~ ..~ <br />~`s ~ s ~ ;: ,t~ r <br />~ , <br />