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` +, <br />lantu, For example, the Department of Parks and Recreation in Mt. Holly, New Jersey, <br />(population 13,000) invested some 50 hours of in-house effort, plus some <br />1 proinot.ional time, into its "Gifts for Recreation Catalon," and has received <br />over ~l0,OD0 in contributions. <br />One note of caution, For a gifts catalog to be effective, it must be done <br />riciht. Adequate staff time must be committed both in preparation and sub- <br />sequent management to insure a product that will interest, convince and <br />assist prospective donors. <br />* Carr Attract Broad-Based Givin <br />Through a catalog, appeals can be made to a large diverse audience. A cata- <br />log allows the entire community to become involved in delivering recreation. <br />v- Everyone can give a gift. A large oil company headquartered in your city <br />could donate a new gymnasium costing $3 million. A class of 5th graders <br />'es. could contribute X17.50 toward the ourchase of a new bike rack. A retired <br />senior citizen could volunteer to maintain the flower garden at a local his- <br />ce. toric site. The idea is to put something for everyone in the sifts catalog. <br />ch - <br />* More Specific Than Simply Payina Taxes <br />d_ Many taxpayers are frustrated that they can't see the direct benefits of <br />~*rj` their taxes. They don't know precisely where their tax dollars are spent <br />s and often wish they could direct their payments to projects they support. <br />Donors to some charities often feel the same frustration. <br />ance The gifts catalog allows a person to earmark where the donation goes and <br />point with pride to something he or she helped provide for the community. <br />That's the beauty of the park gifts catalog -- it provides an avenue for <br />the direct expression of public support, pride and spirit. The results <br />are tangible. It's lil;~ directing your taxes; and, of course, gifts <br />S_ catalog giving is tax deductible. <br />* Increased Public Involvement .' <br />A greater sense of involvement in the public park system or heritage organi- <br />zation can only mean higher participation and interest in your programs. <br />The gifts catalog approach can foster an understanding of the problems and <br />costs of providing leisure services by communicating these realities direct- <br />, ly to the public. Also, since donors pay directly for the project or pro- <br />ve gram they select out of the gifts catalog, they will have a direct invest- <br />i_ ment in their park system. People tend to follow their investments closely. <br />Through a catalog marketing campaign, your constituency of leisure service <br />supporters can be greatly expanded. <br />~--. <br />~~ <br /> 3 <br />wr¢ :~. ~ ., yiF. m47 }, 4~ ~: , ,. a;~s-. .ayr .. ,k=.. a ., s-~- .~~e4e,~ 1'~• „~- <br /> <br /> <br />