PRECA 03-03-1982 - Laserfiche WebLink

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2. Writing, Design, and Production .-,, ;,~ ~~' 1 ~~ ICI T / ~ . \~ :4 ~ ~ .~ ~~~~r ~ ~~r •~, y, ~~F:i 1 t r ~ 1 ~/ ~.' 1,~ ~~'%,~ i ~ ~~;~ ~. Ideally, layout and production of the gifts catalog shouldn't cost your department or organization anything: Why not approach a local advertising or graphics design firm fora donation of its professional expertise. The Parks Council of New York had an excellent gifts catalog for Central Park designed and produced in this way. For the donor of the services, it means free and favorable publicity and is tax deductible. It is also very much in the spirit of the catalog. Another approach would be'to solicit a gift of the cost of production. Mt. Holly, New Jersey, had its catalog produced through a cash donation. Be sure to give credit in the catalog for the don- ation of its production. In designing the catalog, there are six important guidelines: 1. Document your needs early in the catalog. People and institu- tions in the community are usua y wi inn to help, but need to be made aware of specific needs. Tulsa's gift catalog begins: "Every- body needs friends at one time or another. Parks need friends too... Public budgets can't always stretch to cover all your parks' needs. The extras that can make your outdoor recreation so much more fun-- and now and then the necessities, too--sometimes are just beyond the budget boundaries..." The Second Century Fund gifts catalog leads off with several Wages of documentation in words and pictures of the plight of Central Park. If the needs are established, the appeal for help sounds more convincincl, CJ 2. Provide the nave, address and phone number of a contact erson in_the agency or organization. Some gifts cata ogs have mistakenly left this essential information out. The contact person should be mentioned by name, not simply by an anonymous title or position. .. ~_