Agenda

ECONOMIC DEVELOPMENT COMMISSION

Tuesday, April 10, 2001 - 7:30 a.m.

Room 218

New Brighton Family Service Center

MEMBERS:	COUNCIL LIAISON:

______ Rakesh Agarwala	______ Ken Johnson	______ Steve Larson

______ Bob Benke	______ John Kaufhold	______ Char Samuelson

______ Gene Delaune	______ Mark Nelson	(alternate)

______ Dennis Flahave	______ Maxine Pierson	CHAMBER LIAISON:

______ Linda Harmon	______ Jeanne Smith

I.	Roll Call

II.	Approval of March 13, 2001 Minutes

III.	NW Quadrant

A. Master Development Plan

B. Acquisitions

IV.	Brighton Village Planning Study

A. Community Planning Forum #2

B. Recent Developments

V.	Marketing Plan

VI.	Other Business

VII.	Adjournment

If you can't attend the meeting, please contact:

David Black, (651) 638-2060

NEXT MEETING - May 8, 2001, 7:30 a.m.

Room 218, New Brighton Family Service Center

NOTES TO ECONOMIC DEVELOPMENT COMMISSION AGENDA

April 10, 2001

III. NW Quadrant

A. Master Development Plan

It has not been confirmed at this writing, but we expect to have Roger Conhaim, Conhaim Associates, join us. He has conducted extensive market research for CPDC on the housing market for the area, and will show us how various housing types can be expected to perform. The Executive Summary from his report is enclosed.

Kent Carlson and Craig Rapp are both unavailable for this meeting.

Kevin Locke and Dave Black met with attorneys and accountants from Krass Monroe last week, to discuss further refinements in the financial plan. Current discussions on the appropriate development phasing will require more acquisitions in the early years than had previously been assumed.

A comprehensive boundary survey of the area, begun last fall, has resumed with better weather. Its completion will allow additional accuracy in planning.

B. Acquisitions

The purchase of the former Brighton Bowl was closed on March 20th.

The City gained the right of entry to Midwest Asphalt on March 26th. We are working to schedule appraisers, the relocation consultant, and perhaps an equipment appraiser. Staff is obtaining proposals for additional appraisals in area, for properties we are considering purchasing in 2001.

IV. Brighton Village Planning Study

Phil Carlson of DSU will be present to report on the results of the second planning meeting, and on recent contacts with property owners, including Kraus-Anderson.

V. Marketing Plan

Two years ago, I attended a two-day course in Economic Development Marketing, from the Council on Urban Economic Development (CUED). I found it to be an intelligent and straightforward approach. Many times, cities and other development organizations develop a series of separate initiatives, without regard to the image created by the entire package. The suggestion is for an organization to develop a marketing plan, then to follow it with coordinated marketing initiatives, consistent with the plan.

The subject of the image of New Brighton has come up at various times. I believe that is fair to say that most Twin Cities residents have a far different image of the city than do its residents and business operators. To the extent that the outsiders' images are negative, and they affect the willingness to consider living, working, or shopping here, we should work to change the perceptions.

A marketing plan for New Brighton would be developed over the next several months with a combination of staff and commission efforts. If it leads to recommendations for additional resources for marketing tools (advertising, promotional materials, direct mail, etc.), these requests can be submitted as part of the 2002 City budget process.

I completed most of the process during my tenure with the City of West St. Paul, and it was certainly worthwhile. We decided on one refinement: separate marketing plans for retail development and industrial development. Regardless of whether we develop one or multiple plans, much of the base information will be useful.

Enclosed are the first few pages from the course book. To start out the discussion, please consider:

1. What is the image of New Brighton to residents of other parts of the Twin Cities area? How does this compare with your own image as a place to live?

2. What are New Brighton's competitive advantages? How can we enhance or communicate these advantages?

3. Who are New Brighton's competitors? How effectively does the city compete?