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(2) Advise the City on its public relations efforts and facilitate feedback from citizens concerning these <br />activities by: <br />A. Serving as an advisory editorial board for the City's newsletters and communications plan. <br />B. Reviewing Web site visit statistics, inquiries, and recommending improvements to the site. <br />C. Considering the scope, fairness, and accuracy of the City press coverage and recommending <br />appropriate action. <br />D. Advising the City on the content of City wide surveys and recommending strategies to respond <br />to communication issues that are raised. <br />E. Promoting an awareness of the municipal channel through advertising, promotion and public <br />relations efforts in the local press, City newsletter, metro press, cable television, and other <br />appropriate media. <br />(3) Work with the members of the Economic Development Commission to advise the City Council on a <br />telecommunication strategy for the City including ways to: <br />A. Use technology to improve City services. <br />B. Take advantage of technology to enhance economic development efforts. <br />C. Use technology to better communicate with citizens and businesses. <br />D. Provide access to technology to help existing businesses maintain and improve their <br />profitability. <br />E. Assist the City in developing and updating a telecommunications plan as part of its <br />comprehensive plan. <br />F. Advise the City in developing and implementing other telecommunications policies or <br />strategies such as management of right of way and impact or benefit of emerging <br />telecommunication technology. <br />(4) Promote citizen understanding of and participation in New Brighton community life: <br />A. Considering the scope, fairness, and accuracy of City press coverage and recommend <br />appropriate action. <br />B. Producing cable shows that promote citizen understanding of and participation in New <br />Brighton community life. <br />C. Acting as a catalyst to get others to produce cable shows that promote citizen understanding <br />of and participation in New Brighton community life. <br />D. Identifying strategies or techniques to promote citizen understanding of and participation in <br />New Brighton community life such as the City newsletter, press releases, and the Web site. <br />(5) Perform other duties as directed by the City Council (Ord. No. 610, 12-12-94; Ord. No. 632, 8-12-97; <br />Code of 2001) <br />Sees. 2-113--2-119. Reserved. <br />2-15 <br />