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PLANNING REPORT <br /> DATE: May 11, 2011 <br /> CASE: RD2011-001 <br /> SUBJECT: Planned Residential Development Amendment to allow erection of a wall <br /> sign at 2100 Silver Lake Road <br /> APPLICANT: SilverCrest Properties , LLC <br /> REQUEST&BACKGROUND <br /> The applicant is requesting an amendment to a previously approved Planned Residential <br /> Development. The specific request would allow erection of a 33 SF wall sign stating <br /> "Meadowood Shores Senior Apartments" facing Silver Lake Road. The property is not allowed <br /> a wall sign facing Silver Lake Road per Chapter 9 requirements of the Zoning Code as the site <br /> does not have frontage on Silver Lake Road. Thus, the only way to permit a sign at this location <br /> would be to specifically allow it as part of the Planned Residential Development approval. It <br /> should be noted that a ground sign is located along Silver Lake Road, which is there through <br /> easement and was negotiated at the time of development and when the City commissioned a <br /> project that improved access into these retail sites back in the early 2000's. <br /> Meadowood Shores received Planned Residential Development (PRD) approval on April 28, <br /> 1998 as PRD60. This project allowed for construction of senior, market rate rental apartments. <br /> No wall sign was ever proposed or approved as part of that original PRD. The applicant <br /> contacted City staff several months ago to inquire about erecting a wall sign just to the left of the <br /> main entrance into the building. The applicant was advised that such a sign would not be <br /> permitted, but was given the option under existing Sign Code, Chapter 9, Section 9-040(3)(F) to <br /> construct signs for identification of entrance and exit doors and directional signs of 4 SF or less. <br /> This request suggests Section 9-040(3)(F) of the Zoning Code will not satisfy their needs. <br /> ATTACHMENTS <br /> A—Resolution <br /> B —Project Location Map <br /> C—Zoning Map <br /> D—Aerial Photo <br /> E—Neighborhood Notification Map <br /> F—Applicant Narrative <br /> G—Proposed Sign <br /> H—Photos of Existing Building <br /> I—Report Number 98-091 (regarding original Site Plan approval) <br /> J—Resolution 98-048 <br /> FINDINGS <br /> Section 7-110. Amendments. <br /> SITE CHARACTERISTICS <br /> Location: 2100 Silver Lake Road <br /> Lot Size: 140,261 SF (3.2 acres) <br /> Topography: Generally Flat <br /> Comprehensive Plan Designation: CB, Community Business <br /> Zoning: B—3, General Business <br />