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Worksession Materials <br /> 1,4) <br /> � CITY OF NEW BRIGHTOI . <br /> COMMUNITY DEVELOPMENT DEPARTMENT <br /> MEMORANDUM <br /> DATE: February 25, 2011 <br /> TO: Dean Lotter, City Manager <br /> FROM: Grant Fernelius, Community Development Director GC-- <br /> SUBJECT: March 1st Work Session on NWQ Names <br /> Introduction <br /> As you recall, over the last two years the City has considered a new name for the <br /> Northwest Quadrant. At first, the City hired the Risdall Marketing Group (RMG) to <br /> develop a new name, logo and marketing tag line. After a year long process of talking <br /> with developers and other community stakeholders, RMG devised three concepts: <br /> Larkspur Crossing, Infinity on Old 8 and New Gate. At work session in the spring of <br /> 2010, the Council reviewed these names and decided to go a different direction. A <br /> contest was then announced seeking input from residents and business owners. <br /> NWQ Naming Contest <br /> A total of 123 names were submitted from 33 different individuals. In August, the EDC <br /> reviewed this list was asked to identify their top 6 choices. This process reduced the <br /> potential field of entries from 123 to 18. In September, the EDC then rated their top 3 <br /> choices (assigning 3 points for their top choice, 2 points for second, etc.) Of the 18 <br /> names, 7 survived the EDC cut: <br /> Long Lake Crossing (7 pts) <br /> Brighton Landings (6 pts) <br /> Brighton Crossing (4 pts) <br /> Brighton Shores (4 pts) <br /> Lake Park Pointe (1 pt) <br /> Lakeview Commons (1 pt) <br /> Long Lake Ridge (1 pt) <br /> The EDC forwarded this list of names for Council consideration. There really has not <br /> been time to discuss the names with Council, since our collective attention has been <br /> focused on The View apartment project. <br />