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NWQ Names <br /> February 25, 2011 <br /> Page 2 <br /> Options <br /> While it is important to find a new name to help "rebrand" the NWQ, it is important to <br /> select something that respects the community's history, citizen feedback and has <br /> market appeal. Here some options to consider: <br /> 1) It might be helpful to get developer/broker feedback on the names. We <br /> anticipate reviewing the developer/broker proposals with the EDC in March <br /> and then forwarding a recommendation to Council in April. Once a <br /> developer/broker team is selected, we could discuss the concepts to get <br /> their input. <br /> 2) We may also want to give APi, DSi/Shavlik and Stuart Companies an <br /> opportunity to weigh-in on the names. <br /> 3) As a final step, we could ask the public to vote on the final list. This process <br /> might generate additional public support for the re-branding effort. <br /> We look forward to discussing this matter further with Council on Tuesday evening. <br />