CCP 06-28-2011 - Laserfiche WebLink

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Approved (C) SilverCrest Properties LLC requests a Planned Residential Development Amendment for Meadowood Shores, located at 2100 Silver Lake Road, to allow erection of a wall sign. City Planner Gundlach reported the applicant, SilverCrest Properties, is the owner of Meadowood Shores, which is a senior apartment complex located at 2100 Silver lake Road. The request is to allow erection of a 33 SF wall sign on the Silver Lake Road façade of the building. Chapter 9 Sign Code standards only allow wall signs on facades with frontage on a public street. Zoning Code Section 7-110 outlines the process for consideration of a PRD amendment classified as "major", because it affects the exterior of the building. Staff reviewed the standards and found none of them are impacted by the proposed sign. Staff finds the proposed sign conforms to the PRD standards based on the following: • A wall sign facing 27th ST NW would be allowed but would face a residential neighborhood. Facing the sign towards Silver Lake Road poses less impacts and could be considered a trade for the 27th ST NW side. • The sign is much smaller than allowances in Chapter 9 of the Zoning Code. • A sign does not conflict with any of the standards or principals of the PRD Ordinance. Over 100 notices were sent out, there were several inquiries. Staff recommends the City Council approve the request, subject to the following conditions: • The wall sign facing Silver Lake Road is allowed in place of a wall sign that would normally be allowed facing 27th ST NW. No signs shall be permitted on the west side of the building. • The graphic area of the sign does not exceed 33 SF, as proposed. • Continued compliance with LP337 & PRD60 per Resolution 98-048. Commissioner Danger asked if the sign will be lighted. Ms. Gundlach stated it is an internally lit sign. Chairperson Howard questioned if there any issues with having two signs. Ms. Gundlach stated the code allows one wall sign and one ground sign. Chairperson Howard opened the Public Hearing at 9:30 pm. Elizabeth York, representing SilverCrest Properties stated they have planned on putting a sign on the building for a long time. Commissioner Nichols-Matkaiti asked if the sign will be visible from Silver Lake Rd. Ms. York stated it is intended to advertise to those traveling through the parking lot. Ms. York reported the sign has black lettering and will likely be on a photo cell. Motion by Commissioner Alvey seconded by Commissioner Danger to close the Public Hearing. 5 Ayes, 0 Nays, Public Hearing was closed at 9:30 pin. Motion by Commissioner Danger seconded by Commissioner McPherson to approve staff recommendation as stated. 5 Ayes, 0 Nays, Motion Carried 7