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5 <br /> KPI: Non‐Tax Revenue  <br />The non‐tax revenue will be equal to or greater than 40% of general fund expenditures (including  <br />debt service).  <br />  <br />RESULTS  <br />  <br />  <br />  <br />  <br />INTERPRETATION  <br />  <br />Seven years of history demonstrates this is an attainable goal.  Currently, the City has been maintaining a level of  <br />non‐property tax revenue at the targeted level of performance. Long‐term, it is a prudent strategy and beneficial to  <br />taxpayers to reduce reliance on property taxes to fund General Fund Expenditures.  <br />  <br />  <br />RESPONSE  <br />  <br />Other potential revenue sources will be researched to improve non‐tax revenue.  This includes researching additional  <br />grants, soliciting donations from individuals or corporations, and expanding services such as the License Bureau or  <br />Parks facility rentals.  <br />  <br />  <br />  <br />0.00% <br />20.00% <br />40.00% <br />60.00% <br />80.00% <br />100.00% <br />2009 2010 2011 2012 2013 2014 2015 <br />Non‐Tax Revenue as a Percentage of <br />General Fund Expenditures <br />Non‐Tax Revenue (Fees, <br />Charges, Transfers, <br />Investments, Donations) as a <br />Percentage of General Fund <br />Expenditures <br />42.79% <br />50.53% <br />6.68% <br />Non‐Tax Revenue as a Percentage of <br />Proposed 2016 General Fund Revenues <br />Non‐Property Tax <br />Property Tax <br />State Aid