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Ms. Wheeler reviewed the City's water tower repainting plan and noted these would be rebranded within the <br />City's proposed schedule and there would be no additional cost. She discussed on her cost to the City for the <br />website redesign. She explained that because she was a sole proprietor she would be coming in at a lower cost <br />than other vendors. She indicated she would be charging the City $4,000 for rebranding, $4,000 for <br />copywriting on the website, and $11,400 for the development of the website. <br />Councilmember Strub asked if the City had previously discussed the rebranding of the City. <br />Councilmember Bauman stated this was previously discussed when the City replaced its street signs. <br />Councilmember Strub agreed the City's website and logo were both antiquated. He supported the City looking <br />into a new website and logo. <br />Councilmember Bauman understood the City needed to update its website. She just wanted to be able to <br />review several options before moving forward given the investment that would be made. <br />Mayor Johnson agreed and stated it was her hope that the City would be able to find a new logo that would <br />stand the test of time. She believed the current logo was old looking. She was in favor of the rebranding the <br />City. She explained that through her work experience, Ms. Wheeler was providing the City with a very <br />competitive rate for a new website. <br />Councilmember Jacobsen asked how Ms. Wheeler would go about designing a new logo for the City. Ms. <br />Wheeler discussed the process she would follow to assist the City Council with creating a new logo. She <br />explained this would be a very interactive process. <br />Councilmember Burg discussed the branding process that was followed for The New Brighton Exchange. <br />Mayor Johnson was in favor of encouraging the community to get involved in the logo process by promoting it <br />through social media. <br />Councilmember Bauman believed the City had a great deal of professionals that could assist with this process. <br />It was her opinion that Ms. Wheeler did not have enough experience. In addition, she was not that impressed <br />by the websites that Ms. Wheeler had designed. She suggested the Council see if the public even wanted to see <br />the City's logo rebranded. <br />Councilmember Burg was in favor of making the new website simple and more streamlined. <br />Councilmember Bauman clarified she supported moving forward with updates to the City's website, but <br />wanted to review other vendors and their vision for the website and logo. <br />Councilmember Jacobsen was in agreement with this suggestion. <br />Mayor Johnson stated it would be nice to have the rebranding completed in time for the Town Hall meeting <br />and to have the new website built around this new logo. <br />Councilmember Strub agreed it would be valuable to review other vendors' perspectives and vision for the <br />City. He understood Ms. Wheeler was quite young and lacked a great deal of experience. However, he did <br />appreciate the fact that Ms. Wheeler knew this community and understood the website would have to reach a <br />wide variety of users. <br />