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\\S-CNB5\shared\Council - NEW FOLDER\2017\Report Drafts and Working Documents\Parks and Recreation\Signage for ThriveExpo\VII_4 Consideration to Approve the Use of Temporary <br />Signage to Promote ThrivExpo for Adults 55+.doc <br /> <br />REQUEST FOR COUNCIL CONSIDERATION <br /> <br />ITEM DESCRIPTION: Consideration to Approve the use of Temporary Signage to Promote <br />ThrivExpo for Adults 55+ <br />DEPARTMENT HEAD’S APPROVAL: Jason Hicks, Acting Director of Parks & Recreation <br /> <br />CITY MANAGER’S APPROVAL: <br /> <br />No comments to supplement this report___ Comments attached___ <br /> <br /> <br />Recommendation: <br />Approve the use of temporary signage to promote the ThrivExpo for adults 55+ at the New <br />Brighton Community Center. <br /> <br />Legislative History: <br />September 13, 2016 - Council approved the use of temporary signage for the 2016 ThrivExpo. <br /> <br />August 25, 2015 - Council approved the use of temporary signage for the 2015 ThrivExpo. <br /> <br />August 26, 2014 - Council approved the use of temporary signage for the 2014 ThrivExpo <br /> <br />Financial Impact: <br />In 2016, more than 150 people attended the ThrivExpo. There were 37 exhibitors resulting in <br />revenue of $1,800.00. These exhibitors rely on foot traffic to determine if the event was <br />successful and if they want to register in the future. The goal of utilizing the temporary signs is <br />to increase the visibility of the event and therefore, increase the number of attendees. <br /> <br />Explanation: <br />ThrivExpo is an exhibitor event that will be held at the New Brighton Community Center on <br />Thursday, September 14 from 1:00 pm – 3:30 pm. The event provides adults 55+ access to local <br />health opportunities and other senior services. Participants can visit with senior service or <br />wellness vendors, enjoy light refreshments and register for prize giveaways. Other ways the <br />event is being marketed include the use of direct mailings, CTV15, social media, the city website <br />and city publications. <br /> <br />Temporary signage will be placed along the main traffic areas to further promote ThrivExpo <br />from August 14-September 14. The sign ordinance in the Zoning Code Policy 9-040, (2)F <br />allows for temporary signs for civic celebrations and events. Signs, for such events; are exempt <br />from fees and are allowed with City Council approval. <br /> <br /> <br />________________________ <br />Lori Hokenson <br />Recreation Supervisor <br />AGENDA SECTION: Consent <br />REPORT DATE: July 28, 2017 <br />MEETING DATE: August 8, 2017