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Motion by Commissioner Miwa, seconded by Commissioner Murphy, to approve staff <br />recommendation amending Conditions #6 and #7. <br />Approved 5-0. <br />VII. Public Hearing <br />(B) Consideration of a Zoning Code Amendment, amending Chapter 9, titled Signs, revising content - <br />based regulations throughout the entire Chapter 9 and billboard regulations of Section 9-045. <br />Planning Director Janice Gundlach reported the City of New Brighton is requesting a Zoning Code <br />Amendment, amending Chapter 9 titled Signs. The amendments address the following two areas: <br />• Content -based language — based on recent Supreme Court cases, any content -related standards <br />must be stricken or revised to remove content -specific language. <br />• Billboards — it is the intent to create language that would allow for Council Consideration to <br />erect a billboard at the New Brighton Community Center (NBCC), which requires amendments <br />to Section 9-045, where new billboards are currently prohibited. <br />Planning Director Gundlach stated in the summer of 2015, the U.S. Supreme Court decided Reed v. <br />Town of Gilbert, a case involving government regulation of signage. The decision in this case <br />established new rules to ensure legal compliance with the First Amendment. Notably, government <br />regulations must now pass a new "content neutrality" test to be upheld as a valid exercise of the City's <br />regulatory authority. Since then, Rocket Media have sued at least two Minnesota cities (White Bear <br />Lake and Lauderdale) for failure to update their sign ordinances to reflect the "content neutrality" test. <br />Rocket Media's motivation is to win monetary judgements. Proposed Ordinance No. 860 amends <br />language to comply with the "content neutrality" test. <br />Planning Director Gundlach explained the other matter relates to amending Section 9-045 to permit <br />billboards under a very limited basis. Two locations would be eligible, one City owned and the other <br />owned by the School District. The City Council could decide to erect a billboard at the New Brighton <br />Community Center, where the public would benefit from certain civic messaging provided free of <br />charge by the billboard owner. The City would also realize lease revenue for use of City property for the <br />billboard. Many metro -area cities engage in this practice. Staff requested the Planning Commission hold <br />the public hearing and recommended approval of the Ordinance. <br />Discussion included: <br />• Staff commented on the separate sign code language for the New Brighton Exchange <br />redevelopment project. <br />• Chair Nichols-Matkaiti noted she had several grammatical errors that should be reviewed by <br />staff and the City Attorney prior to the City Council meeting. <br />• Further discussion ensued regarding the architectural detail that would be included on the <br />MnDOT sound wall. Staff noted the sound wall architecture would not apply to the wall sign <br />ordinance. <br />Motion by Commissioner Murphy, seconded by Commissioner Frischman to close the Public <br />Hearing. <br />5 <br />