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April 24, 2018 Page 4 of 6 <br />Finance Director Davitt reported the information is presented strictly on a cash basis which <br />measures only the actual revenues that have been deposited and the actual expenditures that <br />have been paid. This is in contrast with the City’s audited year-end financial report which <br />attempts to measure revenues earned but not collected, as well as costs incurred but not yet <br />paid. It should be noted that many of the City’s revenue streams such as property taxes, are <br />non-recurring or are received intermittently throughout the year. This can result in wide <br />revenue fluctuations from month to month. In addition, some of the City’s expenditures such as <br />new capital purchases are also non-recurring and subject to wide fluctuations. To accommodate <br />these differences, a comparison is made to historical results to identify whether any new trends <br />exist. <br />Councilmember Burg thanked staff for the thorough report. She discussed how the snow and heavy rain <br />from last year would have impacted the golf course. <br /> <br />5 Ayes, 0 Nays-Motion Carried <br /> <br />2. Consideration of Billboard Lease at 400 10th Street NW. <br /> <br />Motion by Councilmember Dunsworth, seconded by Councilmember Burg to Authorize the <br />Mayor and City Manager to enter into a Site Lease Agreement by and Between the City <br />of New Brighton and Clear Channel Outdoor, Inc. final agreement language subject to <br />City Attorney approval. <br /> <br />City Manager Lotter indicated Community Assets and Development Director Schlichting would be <br />presenting this item to the Council. <br />Community Assets and Development Director Schlichting explained over the past year, City staff <br />worked on revisions to Chapter 9 of the Zoning Code regarding content-based language and <br />billboards. Ordinance 860 and amendments to Chapter 9 allow for the placement of a dynamic <br />billboard on City property at this location. Staff contacted two of the most prevalent billboard <br />providers in the area to determine what revenues could be expected at a site like this. Without <br />knowing any details about the site, one provider indicated leases like this would typically start <br />at $48,000/year. Since this first discussion, staff has engaged these same two providers on four <br />occasions with the proposed lease-pricing coming in at $60,000, $70,000, $82,000, and <br />$87,500. The final two prices were procured after staff requested each group provide their <br />highest and best price. Beyond the annual lease revenue of $87,500, escalating annually at 3%, <br />the proposed lease includes the following provisions: <br /> <br /> Public service announcements minimum of 5 hours/month/face <br /> City and Community Events <br /> Amber alerts <br /> FBI alerts <br /> Severe weather warnings <br /> Emergency management requests <br /> 20 year term <br /> Architectural column with City Logo (to be paid for by lease) <br /> <br />Community Assets and Development Director Schlichting commented Clear Channel plans to <br />construct a 75-foot high structure with two 14’ x 48’ digital displays. The time between flips <br />will be 8 seconds with static messages only. Prior to constructing Clear Channel will need to <br />do soil borings, and a view shed analysis. Clear Channel will then procure permits from <br />MnDOT and the City for construction. It is likely that this process will include requests for tree <br />trimming or removal in and around the billboard. The City Attorney’s office drafted the lease <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />2. Consideration of <br />Billboard Lease at 400 10th <br />Street NW. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />