2018.06.26 WS Minutes - Laserfiche WebLink

Home Browse Search

Jim City of BRIGHTON the city that works for you Council Worksession June 26, 2018 5:00 pm Present: Mayor Valerie Johnson (arrived at 5:23 p.m.) Councilmember Graeme Allen Councilmember Mary Burg Councilmember Emily Dunsworth Councilmember Paul Jacobsen Absent: Staff in Attendance: Dean Lotter, Jennifer Fink, Craig Schlichting, Sandra Daniloff Guests in Attendance: Logo and Branding Lotter stated at the request of City Council at the May 22 Work Session, staff engaged the services provided by the website 99designs.com to host a city logo design contest. It is the hope that the outcome of this contest leads to a new rebranded logo for utilization in various upcoming time sensitive projects such as the new billboard at the Community Center and the sound walls on 35W that will be under construction in 2019. Fink provided the Council with a PowerPoint presentation on the proposed new logos and branding information. She commented on the process staff followed for the logo design contest noting staff engaged designers to propose logos and taglines for the City of New Brighton. She reported Director Schlichting and herself, and Deputy Clerk Daniloff along with the CAT team combed through over 300 logo submissions to narrow the field to six designers. Those designers refined their designs, and the final six were presented to the Council for review. Councilmember Dunsworth asked why staff had selected the final six and questioned what stood out in these logos. Daniloff explained the six logos had a pleasing design, were not too detailed and could be used in a number of ways throughout the City. Schlichting commented green and blue were the favored colors because of their correlation with nature and water. In addition, he explained the fonts that were used on the final six logos were unique. Fink reported the proposed logos could also be easily updated. Councilmember Allen stated he liked the logo that was the shape of the City along with the updated NB. Councilmember Burg explained she liked the look of the final six designs stating they were very clean. She noted she appreciated the color schemes but understood the colors could be changed. Councilmember Jacobsen stated he really liked the logo on the lower right. He liked the NB and suggested staff see if the map of the City could be merged in with this logo. Mayor Johnson arrived at the meeting at 5:23 p.m. Councilmember Dunsworth commented she agreed with Councilmember Jacobsen and Councilmember Allen. She noted she was not a fan of the fonts but understood these could be changed. She explained she wanted to