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see the logo be distinct for the City of New Brighton, which led her to lean towards an NB being included in <br />the logo. She indicated the proposed logos were somewhat blocky and suggested they be softened in some <br />way. She asked if there was a recognizable shape in New Brighton that could be added to the logo. Fink <br />commented a railroad trail was considered. <br />Councilmember Allen stated Long Lake could potentially be used. <br />Councilmember Burg commented the majority of the Council supported having the NB on the logo <br />Fink explained staff recommends that the Council pick their favorite three designs, and then use the <br />community engagement software that the City is procuring to gain feedback from the residents on things that <br />they like or dislike about each of them. Designs can have a final refinement, and then be presented to Council <br />for a final vote at a future meeting. <br />Mayor Johnson stated she believed the colors were dynamic and asked for each of the Council to pick their top <br />three logos. <br />Councilmember Allen stated the NB logo was his favorite. His other two top candidates would be the top left <br />and middle left logos. <br />Daniloff reported her favorite logo was the updated NB. She believed this was the most recognizable logo. <br />Schlichting commented his two favorites were the NB or the shape of the City logos. <br />Lotter concurred with Schlichting. He stated he would like the tagline: Building Tomorrow Today. <br />Fink stated her favorite logo was the NB. She indicated this logo has drawn the most attention and also liked <br />the three elements included in the logo on the bottom left. <br />Councilmember Dunsworth reported her favorite logo was the NB however, she would like to see a different <br />font used. She believed this logo could be very recognizable if the font were changed. She explained her <br />second favorite logo was the bottom left, if it were simplified and the font were changed. She stated she did not <br />believe a logo with the map of New Brighton would catch on. She noted her third choice of logo would be the <br />top right. <br />Councilmember Jacobsen commented his favorite logo was the NB design. He suggested the "B" be better <br />defined. He noted he loved the color scheme. His second favorite design was the middle left logo and his third <br />favorite was the logo with the map. <br />Councilmember Burg stated she liked the colors on the NB logo but noted this was not her favorite design. <br />She explained the upper right logo does not stand out to her as the much as others. She supported the tag line <br />having more visibility. She commented she would like to see the logo have three colors. She commented she <br />was in favor of the City pursuing a logo with the City map and believed this would become recognizable for <br />residents going forward. <br />Mayor Johnson indicated she loved the NB logo and suggested a couple tweaks be made to make the `B" stand <br />out more. She stated she supported the tag line being a lighter color. She noted she liked the three colors and <br />stated she would be interested in seeing the map logo reworked. She commented her third favorite would be <br />the middle left logo. <br />