2020.07.14 WS Minutes - Laserfiche WebLink

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Council Worksession July 14, 2020 5:00 pm Present: Mayor Valerie Johnson Councilmember Graeme Allen Councilmember Emily Dunsworth Councilmember Nasreen Fynewever Councilmember Paul Jacobsen Absent: Staff in Attendance: Devin Massopust Guests in Attendance: Dana Healy Annual Report from Dana Healy, Executive Director, CTV North Suburbs Massopust reported Dana Healy with CTV North Suburbs had a presentation for the City Council. Dana Healy, CTV, thanked the Council for their time. She provided the Council with a recap on the activities from 2019 and how CTV was planning to move forward in 2020. She discussed the services provided by CTV which included municipal meeting coverage, webcasting, social media coordination, along with community engagement videos. She explained in 2019 CTV worked to improve followership within the Facebook, Instagram, and LinkedIn platforms. She commented on how followership has increased even more in 2020. She reported CTV’s e-newsletter saw growth of 61% in 2019. She believed this was a great indicator of how CTV was improving its reach in the community. Ms. Healy described how she was working to measure the effectiveness of videos while also working to bring content to where the audience is. She commented on sample content that was completed for the City of New Brighton in 2019. The social media viewership numbers from this content was reviewed with the Council in further detail. She discussed the steps that were followed for community engagement videos which included design objectives, identify audience, develop content, construct timeline and then to analyze the data. She provided further comment on the content CTV created for New Brighton in 2019 and how this content was viewed by the public. Ms. Healy discussed how COVID has impacted community engagement activities and she thanked New Brighton for all of their proactive communications with the community. She noted quarterly update videos were still being provided to the City. She explained these videos may be a good way for the Council to receive public feedback on equity or transit equity. She thanked the Council for their time and asked for comments or questions. Councilmember Jacobsen discussed the challenges CTV has had with Comcast and asked if CTV has resolved these issues. Ms. Healy reported CTV has received a 40% reduction in PEG fees. She explained in 2019 her organization finished the year in the black and earned income was on the rise. She stated the challenges she was facing were not going away though because cable subscriptions were continue to decrease. She indicated things were trending in the right direction and CTV’s services would continue to expand in order to continue to