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• Brightwood Hills Golf Course Facebook page <br /> o Administrative and Outreach Supervisor ` k <br /> o Director of Parks and Recreation <br /> Which target audience is most likely to be reached through this tool <br /> • Women <br /> • People with internet access <br /> • Age groups 18-64 <br /> • Black, Hispanic, White <br /> Benefits of using this tool , a '� 4r,i4110`4T <br /> • Lots of users <br /> • t tr is +' '��t t d ' .. <br /> Free with the option to do paid ads � <br /> • People can "share" posts <br /> • Easy to track number of followers/engagement 1 _Pa; <br /> r <br /> • <br /> Facebook can automatically translate to other languages <br /> • Emergency alerts <br /> • Two-way communication <br /> Challenges of using this tool <br /> • Can't target specific sub-groups (unless doing paid ads) <br /> • Information can get "lost" in the feed <br /> • Requires internet access <br /> • Requires individual recipients of the communication to have—and <br /> use—a Facebook page <br /> What measures are we using to gauge the success <br /> Page Insights that show how many people follow/like the content <br /> Twitter <br /> The City has one Twitter page: City of New Brighton. People are able to see the page even if they do not have a <br /> Twitter account. However, in order for the posts to show up in their feed, they have to follow the page. <br /> Who is responsible for communicating through this tool: <br /> • Communications Coordinator <br /> Which target audience is most likely to be reached through this tool: <br /> • Men and women <br /> • Ages 18-29 <br /> • People earning more than $75K <br /> • People with internet access <br /> City of New Brighton—Communications Plan 7 <br />