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Benefits of using this tool <br /> • Free �� { <br /> • Users can view City-generated content without an account , 4'^� Y» �' ' <br /> • Users can retweet or share content <br /> • Two-way communication <br /> • Translation is a feature of Twitter - <br /> Challenges of using this tool <77..W � b rl <br /> • Few users compared to other platforms <br /> • Limited amount of characters for each post .. <br /> • Several users can't share an account <br /> • Requires internet access <br /> • If a user does not have an account, they need to look for the - <br /> information. It does not come to them automatically. <br /> • Translation is not automatic. Users must be logged in and select a <br /> "translate post" option to use the translation option on a per post <br /> basis <br /> What measures are we using to gauge the success of each of these <br /> tools <br /> Twitter Analytics to track the number of followers and impressions <br /> Nextdoor <br /> The City of New Brighton has one Nextdoor account named City of New <br /> Brighton. Users who live in New Brighton automatically see the content. <br /> Who is responsible for communicating through this tool: <br /> • Communications Coordinator <br /> • City Clerk <br /> Which target audience is most likely to be reached through this tool: <br /> • Ages 30 and up <br /> • People earning more than $75K <br /> • New Brighton residents <br /> • People with internet access <br /> Benefits of using this tool <br /> • Emergency alerts sent as texts and notifications <br /> • Target certain neighborhoods <br /> • Users don't have to actively "follow" the page to get updates <br /> • Two-way communication <br /> 8 City of New Brighton—Communications Plan <br />