2021.05.21 WS Packet - Laserfiche WebLink

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LinkedIn • Target Audience • Ages 18-64 in • People earning more than $75k • College graduates Why the City does not use this mode of communication • Niched content • Most users connect with the City in other ways • Research studies note most users use this platform on a weekly or monthly basis which may not be reponsive enough for timely messaging Publication Matrix Posting Ideas: car repaired? Need help with DCAD For more ideas, look through the taxes? • Check with Director Newsletter &TeamTalk as well as • Elections and Voting • FAQ- When a Mailbox gets hit Commission and Council Minutes information with a plow, landscaping after • Volunteers needed — roadwork, Do I need a permit Administration Commissions, programs, parks, etc • Use social media to highlight etc • Building Permit Information — fun website features • Community Open House How to and Stats • Wrap-up video of City Council • Neighborhood Meetings • Inspection Info business meetings • Highlighting Volunteer • How to apply for a land use • Employee Recognition posts Programs item • Volunteer Recognition • Community Initiatives • Educational topics—Water • Technology Updates • Employment Opportunities shut offs if going South for • Retirements the Winter, Sewer Backups, • City and Staff Awards Finance Right of way, Winterizing your • Recognition Weeks— Police • Check with Director irrigation system week, Parks & Recreation • Graphs, Charts and Fun Visuals • Street Repairs Professionals Week, City • Minor Successes • Project Updates Clerk Week, Engineers Week, • Audit info • Road Closures Building Code & Officials Day • CAFR Awards • Storm water etc • Grants we received • Recycling tips • Resources for residents— • Explaining DMV Transactions • Reminders—Shovel your struggling with housing? Want • Property Tax Relief Programs sidewalk, Street Sweeping, to start a business? Need a • Notarial Services Available Snowplowing, Hydrant flushing 18 City of New Brighton—Communications Plan