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Challenges of using this tool <br /> • These slides are only updated quarterly <br /> • There are not large audiences watching these slides <br /> • Not available to people who do not have cable television <br /> • Translations are not currently available as the City does not have a <br /> translator on contract <br /> Tools the City is Not Using <br /> Snapchat <br /> Target audience <br /> • Ages 18-29 <br /> • People with internet access <br /> Why the City does not use this mode of communication <br /> • Content typically disappears after you've seen it which can cause legal <br /> issues with record retention <br /> • Users have to follow the account to see the content <br /> • Difficult to gain followers from a particular area <br /> • The City cannot control who sees our content or when they see it <br /> TikTok <br /> Target audience <br /> • Ages 18-29 <br /> • People with internet access <br /> Why the City does not use this mode of communication TikTok <br /> • The City cannot control who sees our content or when they see it <br /> • You have to post content that goes viral in order for the algorithms to <br /> favor your posts <br /> • Users tend to prefer personal content <br /> • Difficult to gain followers from a particular area <br /> Instagram <br /> Target Audience 0 <br /> • Ages 18-29 <br /> 0 <br /> • Urban and suburban users <br /> Why the City does not use this mode of communication ter. <br /> • Not a good tool for written communication <br /> • Requires high quality visual content <br /> • This shares a platform with Facebook and most people would be <br /> reached through that platform <br /> City of New Brighton—Communications Plan 1 7 <br />