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Press Releases <br /> Target audience <br /> • People without internet access <br /> • The community at large <br /> Benefits to using this tool <br /> • Can potentially reach a large amount of people <br /> • Doesn't require internet access <br /> • Free to distribute <br /> Challenges of using this tool <br /> • Little control of the final message <br /> • Sending a Press Release to media does not guarantee they will print/ <br /> share it <br /> • Users sometimes have to pay to access the medium (cable/ <br /> newspaper subscription) <br /> • There is no local newspaper that primarily covers New Brighton <br /> • Press releases should be made newsworthy to more than New <br /> Brighton residents to increase chances of publication <br /> Phone-Tree Messaging <br /> Target audience <br /> • People calling/ initiating contact with the City <br /> Benefits to using this tool <br /> • Provides short key information when people call the City <br /> Challenges of using this tool <br /> • Requires people to call the City to hear the messages <br /> • Limited amount of time <br /> • Translations are not currently available as the City does not have a <br /> translator on contract <br /> Scrolling Slides on Nine North <br /> Target audience <br /> • People with cable television <br /> • People who watch local access cable channels <br /> • People who watch webcasts of local access cable broadcasts <br /> Benefits to using this tool <br /> • Free <br /> • Materials can be translated <br /> 16 City of New Brighton-Communications Plan <br />