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Direct Mailings <br /> Target audience <br /> • People without internet access <br /> • People who live in the City (or zip code) , <br /> Benefits to using this tool <br /> • Doesn't require internet access <br /> • Reaches a large amount of people <br /> • Specific geographical areas can be targeted by using the City's GIS <br /> data <br /> • Translated materials can be provided <br /> Challenges of using this tool <br /> • Cost of printing and postage <br /> • Translation is not available at this time as the City does not contract <br /> for translation services <br /> Legal Notices <br /> Target audience: <br /> • People who read local newspapers—digitially or hard copy <br /> • People looking for formal public notices <br /> Benefits to using this tool <br /> • Publication of legal notices is required by state statutes <br /> • Digital Legal Notices will appear in internet searches for information <br /> • Can be directly mailed or published on-line <br /> • The City's Legal newspaper reaches 191,000 people on average <br /> Challenges of using this tool <br /> • Legal notices can get 'lost' when published in a large regional <br /> newspaper <br /> • There are no longer any smaller local newspapers operating in the <br /> City <br /> • There is no way to determine how many New Brighton residents are <br /> receiving this newspaper <br /> • It is thought that very few people read the legal ads of a print <br /> publication <br /> • While the City has some bilingual employees, there are no translators <br /> on staff. The City also does not have a contract for translation <br /> services. <br /> • Lack of metrics to gauge success other than subscription statistcs <br /> which are not limited to New Brighton residents <br /> City of New Brighton—Communications Plan 15 <br />