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Direct Phone Calls <br /> Target audience <br /> • People without internet access <br /> • People whose phone number is on file in City offices <br /> Benefits to using this tool <br /> • Doesn't require internet access <br /> • Two-way communication <br /> Challenges of using this tool <br /> • Some people are hesitant to respond to unknown callers <br /> • Time consuming <br /> • Opportunity costs as this pulls staff away from other duties <br /> • Translation is not available as the City does not contract for <br /> translation services <br /> • We cannot reach residents who do not own a phone or who have not <br /> shared their phone number with the City. <br /> • If people have provided their phone number for a specific purpose, <br /> state law prohibits us from using it for another purpose. <br /> • We do not know the demigraphics of the owners of the phone <br /> numbers <br /> Direct Emails <br /> Target audience <br /> • People who have signed up to receive notifications from the City <br /> Benefits to using this tool 1*:4141 <br /> • Can communicate directly with a large number of people quickly <br /> • Two-way communication <br /> • Translated materials can be provided <br /> Challenges of using this tool <br /> • Spam filters <br /> • Keeping the email lists up to date <br /> • Translation is not currently available as the City does not contract for <br /> translation services <br /> • If people have provided their email address for a specific purpose, <br /> state law prohibits us from using it for another purpose. <br /> 14 City of New Brighton—Communications Plan <br />