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Signs <br /> Target audience <br /> • People without internet access C LEAN _U F <br /> • People who live in and travel through the City of New Brighton <br /> • People who live in specific neighborhoods DAY <br /> Benefits to using this tool <br /> • Can be placed in different areas of the City TODAY 7:30AM-2:OOPIN <br /> • High visibility <br /> • Does not require internet access <br /> • Can be printed in other languages <br /> Challenges of using this tool <br /> • Limited space for translations <br /> • While the City has some bilingual employees, there are no translators <br /> on staff. The City also does not have a contract for translation <br /> services. <br /> • Cost to make signs <br /> • No Metrics to gauge success <br /> Utility Bills <br /> Target audience <br /> • Residents who own or rent houses/offices <br /> • Residents without internet access <br /> Benefits to using this tool <br /> • Reaches a large amount of residents <br /> • Typically no additional costs <br /> • Doesn't require internet access <br /> Challenges of using this tool <br /> • Not everyone gets their bills at the same time due to staggered <br /> quarterly bills <br /> • Doesn't reach residents who rent apartments <br /> • Very limited space for messaging <br /> • While the City has some bilingual employees, there are no translators <br /> on staff. The City also does not have a contract for translation <br /> services. <br /> • No Metrics to gauge success <br /> City of New Brighton-Communications Plan 13 <br />