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Supplemental Modes of Communication <br /> Flyers / Brochures <br /> Target audience: <br /> • People without internet access "" ■■■■ <br /> • People living in specific neighborhoods <br /> • People who participate in specific events or belong to specific groups +1© 1 1►. <br /> Benefits to using this tool <br /> • l <br /> • PROTECT YOUR HOME PROM CRIME <br /> Can reach people without internet access °°,et==' <br /> Can be translated Nlweys l«k yourwhkln. getriew euriManngmeil <br /> • Newseewo Do not« moon Gmederry by USN tw <br /> keys�n your vahkle.Grwt Mew InF«mad Delivery by USpS.This lee <br /> keys in lM ignition witM1 your lm option to dgitellyprnNw ywr <br /> Can be printed and mailed or hand delivered wbideruming"�tleew amug mall pi«to blMryto or <br /> • 9erege do«opamn In plain agM1[. mail bos.For more inb,visit uspa.c«n. <br /> ■ tr*n M ewereol your Keep busMnet"Wbswell <br /> o Community Engagment Officer «Ia.i�:�K �hin wMl gree rddW away Fr«b«Mq <br /> ge.ege d pmai <br /> o Code Enforcement Officer ■ a ;9ot° GII91A ometF does no aeb ght. <br /> sleep.Try to Wep garage c,crz rty members are ohm reluctant to <br /> do«s aM otM1«do«s secured 0 wll Mt because tM1ey donY went to MtM. <br /> o Other employees/officials who come into contact with targeted prep«"°°'««."igtMt meyM <br /> me dn«a°rywr reaid«K..irclWirg tM M1iy.wam saroty w.ma yaurowll any <br /> garage service door Is Irked wbm mt in me y«,Mliea somvtbig is out of tM <br /> audiences nos <br /> ' " <br /> • Can be made available for pickup at City facilities <br /> • Can be directly mailed or published on-line <br /> Challenges of using this tool <br /> • Costs of printing <br /> • Costs of distribution <br /> • While the City has some bilingual employees, there are no translators <br /> on staff. The City also does not have a contract for translation services. <br /> • Lack of metrics to gauge success <br /> Digital billboard <br /> Target audience: <br /> • People without internet access <br /> • People who live by or travel on 1-694 <br /> Benefits to using this tool <br /> • Can reach a large amount of people <br /> • Free <br /> • Doesn't require internet access <br /> Challenges of using this tool <br /> • Limited amount of messages per month <br /> • Limited amount of text <br /> • Only reaches people who live by or travel on 1-694 <br /> • Limited space for translations <br /> • Lack of metrics to gauge success <br /> • While the City has some bilingual employees, there are no translators <br /> on staff. The City also does not have a contract for translation services. <br /> 1 2 City of New Brighton—Communications Plan <br />