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Newsletter <br /> • <br /> The City of New Brighton sends out a printed Weil) Bright(jn <br /> V <br /> newsletter to all residential addresses in New SUMMER2018 <br /> Brighton four times a year. Make Your schedule <br /> Home More I Your Eagles <br /> Who is responsible for communicatingthrough this EnergyNest Party <br /> p g � Online <br /> tool <br /> • Senior Leadership Team and their designees <br /> • Communications Coordinator <br /> Which target audience is most likely to be reached <br /> through this tool <br /> • Residents with a residential address (no P.O. <br /> boxes) •. <br /> • Residents without internet access . J <br /> •aster <br /> Benefits to using this tool Meet itA <br /> -A) <br /> • Doesn't require internet access <br /> • Reaches most residents FI TI • r <br /> • Visually appealling • <br /> • Good medium for photos/graphics <br /> • We can translate some articles <br /> Challenges of using this tool <br /> • Limited space <br /> • Costs for printing and postage <br /> • Turnaround time <br /> • There's not a way to opt in/out of receiving it <br /> • One-way communication <br /> • Residents with P.O. Boxes do not receive it <br /> • No automatic translation. While the City has some <br /> bilingual employees, there are no translators on <br /> staff. The City also does not have a contract for <br /> translation services. <br /> What measures are we using to gauge the success of <br /> each of these tools <br /> • Direct feedback <br /> • Less phone calls/emails/walk-ins <br /> • Number of Newsletters distributed <br /> City of New Brighton—Communications Plan 11 <br />