Laserfiche WebLink
Purpose <br /> The City of New Brighton is committed to being a connected and engaged community. We understand that <br /> effective and transparent communication is essential to government operations and the democratic process. <br /> We recognize that to be effective, communication must be multi-directional. As such, we recognize the value <br /> in citizen feedback and the wealth of knowledge and ideas that exist within our community. We also believe <br /> intentional and cohesive communications are an essential component to the city's primary functions and are <br /> an important and necessary investment of the City's resources. <br /> Guiding Principles <br /> Respect and professionalism: We will communicate in a respectful l` We will <br /> manner and treat all residents, business owners, visitors, public officials communicate in a <br /> and staff members in an equitable manner. <br /> respectful manner <br /> Proactive, intentional and transparent: We will tell our story first rather and treat a l l <br /> than rely on others to react and interpret the City's actions, issues, and residents, business <br /> decisions. We will provide accurate information promptly to build trust <br /> and credibility and allow our citizens to make informed judgments. owners, visitors, <br /> public officials <br /> Promote the City's approved key messages: We will promote compelling and staff members <br /> key messages that reflect the values and goals of the City of New in an equitable <br /> Brighton. <br /> manner. <br /> Promote City services and community resources: We will inform <br /> residents, visitors, and business owners of services and resources <br /> that are available to them and notify them in a timely manner of any <br /> interruptions or changes. <br /> Clear and direct: We will be clear and direct in our communications by <br /> using plain language, explaining technical terms, avoiding jargon and <br /> defining acronyms. <br /> Inclusive: We will use a variety of communication tools to ensure that we <br /> reach all populations in our community when educating and informing <br /> our residents and stakeholders about City business and services. We <br /> will also strive to include citizens during appropriate levels of decision- <br /> making to ensure the public's voice is represented in City policies and <br /> programs. This can include a wide range of strategies from asking for <br /> input to encouraging service on commissions. <br /> Strengthen partnerships: We will actively work to build and strengthen <br /> relationships with our intergovernmental partners and members of the <br /> press. <br /> 2 City of New Brighton—Communications Plan <br />