2021.05.21 WS Packet - Laserfiche WebLink

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Engagement: We will focus on two-way communication, providing -- information as well as encouraging and welcoming feedback. • Cohesive messaging: We will communicate key messages to employees ti. and departments to ensure our messaging is cohesive, supporting, reinforcing and reflecting approved key messaging using approved City of �,;f _ New Brighton brand guidelines. "iy04 x Cost benefit analysis: We will regularly assess the costs and the IRONDQJF. '`o: • • ( - benefits for communication efforts to ensure good stewartship of public ' 3A= ` 11 resources. � rAwvs u:Financial Sustainability: We will ensure there are funding mechanisms for all modes of communications now and in the future. -11 Messaging Priorities and Challenges New Brighton has a number of qualities that make it a great community in which people want to live; great schools, active neighborhoods, convenient location, a safe community, a community for all ages,just to name a few. However, New Brighton remains a "hidden gem" in the Twin Cities region. Key messages we will incorporate in our communications: ,• • The City of New Brighton provides quality services and amenities, y .# welcomingpublic spaces and facilities and a varietyof housingchoices. p " • The City of New Brighton uses its tax dollars wisely to deliver high ;'." ` < 1.a quality services in an effective and efficient manner. These services add * ;, value to the community and have a positive impact on the quality of 13 life. In fact, ninety-two percent of residents gave "excellent" or "good" .ar • ; � ratings to the overall quality of life in New Brighton in our last resident �. S ^ � �~ r�''j. NEW BRIGHTON urvey. ;- .+■�.liili CITY HALL • The City of New Brighton is committed to providing outstanding r,E customer service that exceeds expectations. I ',l -- PASSPORTS 1' r. COUNCIL CHAMBERS +n • Feedback of our residents is important to decision-making in the City of I '- "R+ING > ` ` } New Brighton. ti; • The City of New Brighton is in a convenient location, has safe, secure neighborhoods and strong, award-winning schools. • The City of New Brighton is proud of our diverse community and strives to make everyone feel welcome. • The City of New Brighton is proud of our community events such as: Stockyard Days, the Antique Car Run, National Night Out, our Public Safety Open House and, our Farmers Market. • The City of New Brighton is committed to sustainability and environmental efforts that enhance our natural resources and community. City of New Brighton—Communications Plan 3