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<br />21 <br />Table 5: Residential Energy Barriers and Benefits <br />Barriers Benefits <br />Cost to take action Cost savings <br />Language barrier Sense of community & pride in Fridley <br />Lack of trust in the message and/or <br />messenger Helping the environment <br />Lack of knowledge Comfort and safety in the home <br />Effort needed to take action Awareness of impact <br /> <br />Cost to take action was also identified as a barrier to taking an energy efficiency or <br />renewable energy action. Refrigerator recycling was targeted because there is no cost <br />to participate and a rebate is given to the customer after pick up. Xcel Energy’s <br />Windsource® was chosen as an easy, low cost way for residents to access renewable <br />energy. The planning team also prioritized income-based programs from both Xcel <br />Energy and CenterPoint Energy since they are available at no cost for income-eligible <br />households. These programs include low-income Home Energy Squad, Home Energy <br />Savings Program, Stay Safe Stay Warm, and weatherization services. <br /> <br />Table 6: Residential Energy Strategies <br />Focus Area: Residential Energy <br />Strategy 1: Engage residents in taking action through a community-wide <br />marketing campaign. <br />Actions: <br /> Analyze resident survey to understand what messaging resonates with residents <br />and who the trusted messengers are. <br /> Create “first-step actions” checklist to guide residents on easy actions to take at <br />home. <br /> Create a checklist for installing solar panels on residential structures. <br /> Create informational materials focusing on program participation and rebates as <br />a way to conserve energy and use renewable energy. <br />o Include behavior change information as part of campaign materials. <br />o Use testimonials, success stories, and case studies to encourage <br />participation. <br />o Target programs: Enhanced Home Energy Squad, Refrigerator Recycling, <br />renewable energy programs (e.g. Windsource®, community solar garden <br />subscriptions), and the Fridley Home Loan Program. <br /> Create and distribute informational materials with targeted messaging for key <br />populations. <br />o Target neighborhoods with older homes with home rehabilitation <br />information. <br />o Target new residents using new resident packet with energy audit and <br />rehab information. <br />o Door-knock at manufactured home parks with program and rebates <br />information.