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<br /> <br />4 <br /> <br />b. 35 feet of separation from any other sign considered as dynamic. <br />c. Luminance levels must comply with the following: 5,000 nits – 7,000 nits in the <br />daytime hours and not more than 500 nits in the nighttime hours. <br />d. The sign manufacturer must submit certification at the time of Sign Permit issuance <br />that the sign has the mechanical capabilities to control luminance at the levels noted <br />in C above. In no instance shall the sign have the mechanical capabilities to exceed <br />7,000 nits. <br />3. To ensure the new sign continues to provide sound identification of the site, the dynamic <br />display shall at all times display the name of the business over at least 20% of the dynamic <br />sign faces. <br />4. The new dynamic sign shall not be used as a Billboard (advertising things other than the <br />business or what the business sells on the premises) as billboards are not a permitted use <br />in the MX district, nor is one being authorized as part of this SUP. <br />5. The final sign height shall not exceed 35’ from the ground to the top of the sign. <br />6. Failure to adhere to all conditions of approval shall be grounds to revoke the SUP and <br />require removal of the sign. All costs for sign removal and site restoration shall be the <br />responsibility of the landowner in such an event. <br />7. The applicant shall obtain a sign permit and all other necessary and approvals from the <br />City and other applicable entities with jurisdiction prior to sign replacement. <br />8. Future changes to signs permitted under the 2006 sign plan and this 2022 amendment <br />shall only be permitted through an amendment to this SUP unless all sign signage is <br />amended to conform with underlying zoning standards. <br />9. This SUP amendment shall expire in one year from the date of approval if an application <br />for a sign permit is not received during that timeframe, or is not subsequently thereafter <br />approved. <br />Commissioner McQuillan asked if staff received any feedback, positive or negative, from the <br />surrounding property owners. Assistant Director of Community Assets and Development <br />Gozola reported he received calls from surrounding properties asking questions about the sign, <br />but received no feedback either way. <br />Chair Biedenfeld questioned if there were any other 30% sign standards in New Brighton or <br />surrounding communities. Assistant Director of Community Assets and Development Gozola <br />commented on engineers recommendations regarding sign faces and sign sizes along freeways. <br />Commissioner McQuillan inquired if Beisswenger’s understood their name had to be on the <br />sign at all times. Assistant Director of Community Assets and Development Gozola reported <br />Beisswenger’s has been made aware of staff’s recommendation.