2022.07.26 CC Packet - Laserfiche WebLink

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5 The Public Hearing was opened at 6:59 p.m. Greg Heitzman, Electro Signs, stated he had concerns with the 20% to 30% name requirement. He believed his client should be able to have full use of the digital color board for advertisement purposes. Commissioner McQuillan questioned how passersby would know that this sign was for Beisswenger’s. Mr. Heitzman reported the building has signage. Commissioner McQuillan anticipated that it would be difficult for passersby driving 65 miles per hour on the freeway to see the building signage when passing Highway 96. He supported staff’s recommendation that 20% or 30% of the sign should be used for Beisswenger’s name. Chair Biedenfeld noted the City had codes to follow and he did not want an unfair precedent to be set with this sign. He stated another way to avoid having to have a percentage of the full color digital sign for naming, would be to affix a Beisswenger’s sign above the full color digital sign. Assistant Director of Community Assets and Development Gozola reported this would make the sign bigger and this would have to be taken into consideration. He reviewed the sign requirements within City Code and noted the sign could not exceed 200 square feet. He indicated Beisswenger’s was already proposing to have a 10 foot by 20 foot sign which was 200 square feet in size. He reiterated that billboards were not allowed in this zoning district and for this reason he was recommending the sign be used to name the business at all times. Chair Biedenfeld agreed with staff’s recommendation stating he did not want to see this sign becoming a billboard. Commissioner Enanaa supported the sign having Beisswenger’s name on it at all time. Mr. Heitzman asked if a lit Beisswenger’s sign could be approved above the full color digital sign. He indicated this would allow for the full usage of the digital sign. Chair Biedenfeld stated he supported the full color digital sign having the Beisswenger’s name programmed into it at all times, whether this be on the top or the bottom of the sign. He questioned if a fixed sign was added to the top of the full color digital sign, if this would require further action by staff. Assistant Director of Community Assets and Development Gozola commented staff had noticed the public for an amendment to the approved SUP for this sign, which allow for more leeway on the sign parameters. He explained the Planning Commission and City Council would have to determine that this sign meets the size, sound identification and aesthetic requirements within City Code. Chair Biedenfeld was of the opinion the Commission would be opening a can or worms, if sound business identification was not required on the full color digital sign.