VN-199 - Laserfiche WebLink

Home Browse Search

Report #79-306 Page #2 Real Fivs, Inc, is located on a lot with a street side of 84.03 feet. To meet the zoning code a ground sign of six square feet. in area would be permissible.- The applicant is requesting a variance to construct-a ground sign of 32.5 sq. ft. in area, The applicant's reason. for the request is because of the inadequate identification exposure from building mounted signs in comparison to a lighted, free-standing pylon sign.. Wall signs would not be visible from Silver Lake Road and sign location and exposure is paramount in the real estate industry. The applicant also stated that neighboring merchants have been allowed 64 sq. ft. of signage because they have adequate street frontage. Real Five has 85% of the .,required 'frontage and is asking-for 50% of the 64 sq, ft. of signage. In addition to the ground sign, the applicant could display wall signs up to 80 sq. ft. in area on all four walls. The: -single ground .sign would provide sound identification, reduce 'the cluttering caused by the wall signs and better preserve the , aesthetics of the .building and the adjacent area. In reference to the three conditions for granting a variance, it appears in this instance that a variance is warranted. The practica 1 difficulties of the applicant is that the street frontage is only. l6 feet less than the required 100 feet:. An unnecessary hardship for- the applicant would result in the necessity to display four walls for equal identification to the one ground sign. This would result in cluttering and a distrac- tion from the architecture of the building. Th is result is not consistent with the intent of the sign ordinance. The purpose of the sign ordinance is to promote sound identification, reduction of clutter and aesthetic enhancement, The single ground sign in comparison to the wall signs would better carry out the intent of the ordinance. RECOMMENLIATION Staff recommends that VN-199 be approved by waiving the reading and adopting the attached resolution. The Board of Review at its regular meeting December 19, 1978 recommended approval of VN-199. J n M: Archer, City Planner •-~J +~-~-~~-- Vernon C. Pederson, Clerk/Manager