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VN-221
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VN-221
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3/9/2007 6:54:23 AM
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3/8/2007 11:45:34 AM
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-2- <br />y <br />bar in a shopping center, Our present on-sale <br />~ downtown caters to a working class clientel. <br />It is my belief that none of these operations <br />would affect this proposed type of operation, <br />nor would we affect theirs. <br />COST; See Neal's report. <br />POTENTIAL: Wine bars are rapidly appearing throughout the <br />country as the wine. boom continues, 1980 <br />California production is over 400 million <br />gallons, and by 1990 it is expected to exceed <br />800 million gallons. (Wine Institue report <br />attached,) The idea of having this operation <br />attached to a package store in unique, but very <br />advantageous, (Attorney's opinion about legal- <br />ity is attached. It indicates no legal restric- <br />tions,) After tasting a wine by the glass, it <br />is readily available in the package store by <br />the bottle or case, Excitement can be created <br />on-the cordials, beer promotions and fancy <br />drinks whose ingredients would also be for sale, <br />STAFFING: Hours of the operation would be 11-1:00 a.m., <br />Monday through Saturday, Would propose initially <br />• ~~ 1 full-time skilled bartender, 47 hours of <br />part-time bartending, 24 hours for a stockperson <br />~ and 16 hours for a waitress, Total cost <br />~~1 <br />,s(`y`~ ~" would be $41, 909, 78~ This represents minimum <br />1 ~~.~~3U° personnel requirement and would need to be <br />revised if volume dictated, Utilization of <br />knowledgeable wine people working both the <br />package store and wine bar would also be employed, <br />PROFITABILITY: Since the uniqueness of the operation limits <br />availability to historical data, revenue projec- <br />tions are based on conservative estimates of all <br />available information on wine bars that I have <br />been able to secure. Our 1st year's gross <br />should be $250,000 to $300,000 in the on-sale <br />alone, which would return between $75,000 and <br />$90,000 profit, I believe these figures to be <br />conservative and obtainable, There will be an <br />impact on sales in the package store, but it is <br />impassible to project a dollar figure. <br />FINANCING: See report. <br />
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