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space, and retail development within an integrated physical. setting. They also have expressed a willingness to work with the people who made the other 14 proposals to try and accommodate their projects downtown. The difference between the sma1T project proposals and the master developer proposals is more than simply a difference in project size and character. Inherent in the master developer proposals is a very different role for the City, in the management and implementation of the Downtown Development Plan than is the case with the smaller proposals. Selecting an exclusive master develo-per for the downtown area would place primary responsibility for marketing downtown, coordination of development efforts and general orchestration of downtown development process in the hands of the developer. Selection of one or .more smaller development proposals would require the city to play the management role of a downtown master developer. This basic difference between the proposals makes comparison of the developer proposals inappropriate. two (2) categories of development small proposals with the master To evaluate development proposals and ultimately decide with whom Joint Planning Agreements will be concluded the City must first establish whether it wishes to act as the master developer of the downtown district itself or whether it will delegate this responsibility by selecting a master developer from among the development proposals the City has received. The single exclusive developer or master developer approach to the redevelopment and revitalization of downtown New Brighton. offers many benefits to the Community. These benefits include: lj Ease of administration. Probably the primary advantage to the City of following the master developer approach to redevelopment of downtown is the simplicity of public administration of the project inherent in working with only one developer. Only one Joint Planning Agreement and only one Joint Development Agreement needs to be negotiated and monitored by City staff if a single master developer is chosen. The problems inherent in coordinating multiple developers, making decisions-about which site .. each individual development will occupay, arranging for public assistnace, and coordinating the timing of all of the individual projects become the responsibility of the master developer rather than the City. 2) Consistent design theme. A single master developer carrying. out the design and potentially much of the new construction downtown .insures that a consistent quality-and design theme is followed throughout the downtown district. While City input into the design decisions will still be needed, publicly prepared detailed design standards probably would not be needed. -2-