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The southeast quadrant, depending on intensification and future staging could <br />• contain a parking structure. Again, multiple parking facility use opportunities <br />exist with government offices, private offices, retail facilities, public uses such as <br />St. John's church and Veteran's park, and future residential development. <br />The parking should be operated, advertised, and signed as a system, even though <br />each quadrant will work somewhat independently. The City has the responsibility <br />for overall planning and commitment for the provision of parking. Ownership can <br />take any number of forms. The responsibility for defraying the cost and source of <br />revenue for parking is also flexible, depending on the specific use proposal, and <br />financial resource potentials. Of importance, is the assurance that adequate <br />parking will be provided to facilitate financing of the development. Parking should <br />not be required or provided on an individual use by use basis. <br />4. Special and Architectural or Design Controls <br />The quality and character of development both public and private will have <br />dramatic impacts on the quality of experience visitors to downtown will have. <br />Efforts to direct the quality of development should be undertaken. <br />a. Approach and Entranceway Area. Major approach routes should provide the <br />driver and passenger with a sense of direction to, distance from, and arrival <br />at downtown; the design of such routes should also reflect the importance, <br />image, and quality of the area. <br />• First impressions are important. Whether the person is a visitor to New <br />Brighton for the first time or an employee who travels downtown daily, his <br />first impression of the area as he approaches and enters it is, or can be, a <br />lasting image--good or bad-and it sets the tone for his overall evaluation of <br />the area. <br />The design of approach-route rights-of-way should be distinctive. Within <br />close proximity to Downton excessive or distasteful signs should be <br />eliminated and special lighting, landscaping or pavement design should be <br />provided. <br />b. Focal Points and Open Spaces. A series of strategically located focal points <br />and open spaces should be developed which will provide a setting for the <br />buildings and will add to the interest and excitement of pedestrian activity <br />within the area. <br />The arrangement of focal points and open spaces should add interest, excite, <br />and arouse the curiosity of the pedestrian and provide a sense of orientation <br />and a place for spontaneous congregation. Because of their uniqueness to <br />Downtown New Brighton, they will contribute substantially to the distinctive <br />character of the area, setting it apart from other areas. <br />An open space system should be an integral part of the pedestrian movement <br />system: a hierarchy of spaces of varying character for a wide range of <br />activities including resting, and outdoor gatherings. These spaces should be <br />located and be of such form as to foster activity and not preclude it. Some <br />. spaces should be quiet, restful, others located to support action, higher noise <br />levels compatible with activities. <br />17