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`~ 4. Distribution <br />gs <br />s <br />he <br />i- <br />in <br />og <br /> <br />The distribution of the catalog should be to as many <br />people in the community as possible. If prime potential <br />contributors have been identified as part of a system- <br />atic private sector involvement program, a special <br />mailing might be made to this key group first. If pos- <br />sible, of course, a donation for the distribution should <br />be secured. In nearly every city, there are firms which <br />specialize in mass mailings, and they should be approached. <br />The Mt. Holly Parks and Recreation Committee prepared <br />a number of different cover letters to personalize the <br />appeal of gifts catalogs sent to the various segments <br />of its community. The business community received a <br />letter speaking in terms of hard economic realities and <br />highlighting the public relations and income tax de- <br />duction advantages of giving through the gifts catalog. Civic organizations <br />received a letter oriented to their service ethic and almost without except- <br />ion responded with a cash gift to the township. Individual residents, ident- <br />ified from voter registration lists, were sent an appeal based on their de- <br />sire to "make a difference" in the quality of recreation in Mt. Holly. The <br />$5 - 10 donations continue to arrive, nearly a year after the catalog was <br />distributed. <br />your agency or organization must cover <br />the cost of distribution of the gifts <br />catalog, there are ways to defray the <br />normally high cost of a mass mailing <br />campaign. Qulk rates, available•through <br />the Post Office, can substantially lower <br />the mailing costs. <br />Possibly the gifts catalog could be mailed to households in the community as <br />an enclosure with water bills, bank statements, credht card billings, re- <br />tail catalogs, or even with property tax assessments. Maybe the local news- <br />paper would include the catalog as a supplement to a special edition. If <br />The catalog can also be made available <br />in libraries, at schools, in banks, at <br />retail business establishments, an on <br />buses. A special effort should be made <br />to provide gifts catalogs to attorneys <br />and trust officers who frequently deal <br />with people designing legacies. What <br />better legacy than a gift to benefit <br />public recreation or historic preser- <br />vation? <br />8 <br /> <br /> <br />