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<br />• An attractive publicity follow-up to the gifts catalog would be the pro- <br /> duction of a film (donated?) for airing on local television stations, with <br />the a "What's Happening With the Gifts Catalog" theme.. It might feature tent- <br />age. irr~ony from contributors who are pleased with their gifts to the community. <br />out <br />A <br />t As holidays approach, heavier than normal promotion of the catalog can <br />ements yield good returns. Certainly the Christmas season is an ideal time for <br />the people to be reminded that the gifts catalog is filled with gifts that <br />n_ would add a new dimension to their holiday giving. Many people would be <br />reser- happier to have a gift given to the community in their name than to receive <br />to a bottle of perfume or a new set of cufflinks. Other gift-giving holidays <br />ing like Mother's or Father's Days are perfect for promoting the gifts cataloa. <br />and In San Francisco, the children of Daniel Koshland gave an entire. park to <br />.,. the City as a gift for their father. It°s an ideal alternative gift "for <br /> the roan (or woman) who has everything:" <br /> Although seldom considered a holiday, the end of the tax year is another <br />!" good time to intensify publicity. People are better aware near tax time <br /> of whether they can take advantage of an income tax deduction fora char- <br />. itable contribution. <br />;_ <br />ng <br />es <br />eo- <br />thy <br />erly <br />our <br />ed <br />~ ~ <br />It is important to give at least as much <br />recognition for various gifts as the cata- <br />log states or implies. P?ost importantly, <br />the giver should be shown genuine appre- <br />ciation in a personal way, by phone call or <br />letter inrrnediately on receipt of .the gift. <br />Later, public recognition can be arranged <br />for publicity purposes as well as wider <br />acknowledgement, but the giver should not <br />have to await a ceremony before he or she <br />is thanked. It should also be noted that <br />Borne givers may wish to remain anonymous <br />or prefer not to be acknowledged in the <br />news media. These feelings should be re- <br />spected, and no ceremony arranged without <br />the consent of the giver. <br />~~ <br />6. Recognition <br />"! <br />,~ :. -, - _ ~Y sy,~. sSd. ~ :., ~ sk, ~' .w. ~,. 6ke~ -. r3 f.! x_ , ..,. ,-- s.NF ~ _ ~,. <br />1 ~. 'l <br />•• -~ <br />